About Us

About Us


HuesbyNadia is Pakistan's online shopping site for ethnic and fashion wear for women who are fashion-forward, blending traditions with modern aesthetics with a cutting-edge spirit to cater to today's fashion-forward women.

HuesbyNadia is a Pakistani clothing brand that was born from the thought of reinventing traditional Pakistani fashion considering the changing lifestyle and aesthetics of the modern woman. Not exactly ethnic, and not all-western – the brand champions contemporary silhouettes with an emphasis on contemporary silhouettes crafted in lush fabrics, and adorned with traditional embroideries, and heritage prints and motifs, with eye-catching details to boot. With. Our clothes are designed keeping in mind the body types of Pakistan, and are conceived in the spirit of making dressing an elegant, yet simple affair.

The HuesbyNadia has uniquely positioned itself as a 360-degree solution to all the fashion needs of urban women. All brands have unique style signatures and are in tune with today's women.

At HuesbyNadia, we have always strives to create a high street that didn't exist before for Pakistani designer wear. Each season we launch a capsule collection in collaboration with a renowned designer with the aim of democratizing fashion and making luxury clothing and aesthetics accessible to our audience. While each designer we collaborate with has a unique design language and strong signature, they all have a modern and fusion sensibility that seamlessly blends into HuesbyNadia's own designs.

New and Updated
The HuesbyNadia design philosophy focuses on the contemporary global woman who wants her Pakistani clothing wardrobe to be not only stylish but also affordable, functional and convenient. Each collection is an epitome of our rich Pakistani culture, and remixed with modern elements that inject each piece with glamor and ease.

At the heart of our brand is a commitment to democratize fashion for young women around the world. This reflects our accessible price points and worldwide availability.

Native Pride
We take immense pride in crafting indigenous crafts and techniques of Pakistan into products rich in spiritual details and generations of stories to tell.

HuesbyNadia Dress
At HuesbyNadia, we want to break the cultural code with designs that are eye-catching, ultra-current, useful, and fuss-free. We look beyond the staid silhouettes of traditional salwar kameez, skirts, and kurtas to update wearable fusion wear with functional details. Think pre-stitched sarees, kurtas with attached dupattas, palazzo pants with attached saree drapes, and jumpsuits that you can slip on.

HuesbyNadia Luxe
The arrival of the big wedding season after the pandemic in Pakistan has brought Huesbynadia into the premium occasion wear category with Huesbynadia Luxe. The collection combines Huesbynadia's fashion-forward design DNA with Pakistan's fine craftsmanship such as mirror work, gota patti, zari embroidery, and sequin embellishments on rich lehenga sets, glamorous sarees, timeless anarkalis, and vibrant sharara sets. Created for Pakistan's new age bridal bride, each pair looks perfect from head to toe for occasions like mehndi, sangeet, cocktails, and weddings.

HuesbyNadia Accessories
Guided by a sophisticated yet dramatic language, our line of accessories combines the unique elements of our rich Pakistani culture with fuss-free shapes. Featuring morning-to-night jewelry, festive jatts, easy flats, kitsch mules, and statement bags—each piece is designed with the intention of starting a conversation.